Planners
Inquiries a year out, many vendors, a couple who needs steady contact until the day.
I build the CRM, email flows and Claude automations behind wedding planners, tour operators, villas and travel clubs. Every inquiry gets caught, tagged and followed up for the whole booking window, while you're out running the trip.
Written plan in 3 to 5 business days. The fee is credited toward any build.
A traveller can take a year to go from first question to booked trip. Each stage below runs on its own once it's built, and each one is tested by hand before handover.
A form on your site, a DM, a WhatsApp link. All land in one place.
Tue 23:42Trip type, region, dates and group size, from the first answer.
Wedding: Tuscany 2027A welcome that sounds like you, sent in a minute.
+60 secNurture paced to how far away the trip is.
Spaced to the travel dateThe deposit starts onboarding. Intake forms go out on their own.
Deposit → onboardingPre-trip timing, packing notes, day-of details.
T-30, T-7, T-1The anniversary note, the review ask, the referral.
+1 yearBuilt in Klaviyo, Brevo or Kit, whichever you already pay for.
Inquiries a year out, many vendors, a couple who needs steady contact until the day.
Small-group departures, waitlists and seats that need filling by a date.
Direct bookings, repeat guests, and fewer commissions paid to the platforms.
An audience that loves your trips and needs a clear path to booking one.
Nattiel built the entire backend of VIVA: our CRM, our email funnels, our content systems. Things that used to eat my week now run on their own, and I get a report each month telling me what's working. She builds it, then it just holds.
Nattiel is the systems brain behind Original Glam. Campaigns, automation, the backend our front desk runs on. She's the person I hand a mess to and get back a machine.
I read your whole backend, from inquiry form to post-trip email, and hand you a written build plan in 3 to 5 business days. You own the plan whether or not we work together.
For brands that need the story straight before the plumbing.
The machinery behind the guest journey.
Foundation and Build together, plus the funnel and the Claude automation layer.
Build prices cover a typical client and supplier database. A larger database, or a migration from another CRM or email platform, is quoted on top, and the audit shows exactly what that involves before you commit.
Traffic sent to a system that can't catch it just leaks. So retainers start after a build, or after the audit confirms what you have already holds.
Every build ends running live in your own accounts, with a walkthrough and documentation you can hand to whoever comes next.
My clients plan weddings across Italy and lead small groups through Piedmont and beyond. I set up the system behind each of them myself, in their accounts, and test every trigger by hand before I hand it over.
One intake form and one call. You get a written build plan within 3 to 5 business days, and the €500 comes off any build you choose.

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